<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:x="urn:schemas-microsoft-com:office:excel" xmlns:p="urn:schemas-microsoft-com:office:powerpoint" xmlns:a="urn:schemas-microsoft-com:office:access" xmlns:dt="uuid:C2F41010-65B3-11d1-A29F-00AA00C14882" xmlns:s="uuid:BDC6E3F0-6DA3-11d1-A2A3-00AA00C14882" xmlns:rs="urn:schemas-microsoft-com:rowset" xmlns:z="#RowsetSchema" xmlns:b="urn:schemas-microsoft-com:office:publisher" xmlns:ss="urn:schemas-microsoft-com:office:spreadsheet" xmlns:c="urn:schemas-microsoft-com:office:component:spreadsheet" xmlns:odc="urn:schemas-microsoft-com:office:odc" xmlns:oa="urn:schemas-microsoft-com:office:activation" xmlns:html="http://www.w3.org/TR/REC-html40" xmlns:q="http://schemas.xmlsoap.org/soap/envelope/" xmlns:rtc="http://microsoft.com/officenet/conferencing" xmlns:D="DAV:" xmlns:Repl="http://schemas.microsoft.com/repl/" xmlns:mt="http://schemas.microsoft.com/sharepoint/soap/meetings/" xmlns:x2="http://schemas.microsoft.com/office/excel/2003/xml" xmlns:ppda="http://www.passport.com/NameSpace.xsd" xmlns:ois="http://schemas.microsoft.com/sharepoint/soap/ois/" xmlns:dir="http://schemas.microsoft.com/sharepoint/soap/directory/" xmlns:ds="http://www.w3.org/2000/09/xmldsig#" xmlns:dsp="http://schemas.microsoft.com/sharepoint/dsp" xmlns:udc="http://schemas.microsoft.com/data/udc" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:sub="http://schemas.microsoft.com/sharepoint/soap/2002/1/alerts/" xmlns:ec="http://www.w3.org/2001/04/xmlenc#" xmlns:sp="http://schemas.microsoft.com/sharepoint/" xmlns:sps="http://schemas.microsoft.com/sharepoint/soap/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:udcs="http://schemas.microsoft.com/data/udc/soap" xmlns:udcxf="http://schemas.microsoft.com/data/udc/xmlfile" xmlns:udcp2p="http://schemas.microsoft.com/data/udc/parttopart" xmlns:wf="http://schemas.microsoft.com/sharepoint/soap/workflow/" xmlns:dsss="http://schemas.microsoft.com/office/2006/digsig-setup" xmlns:dssi="http://schemas.microsoft.com/office/2006/digsig" xmlns:mdssi="http://schemas.openxmlformats.org/package/2006/digital-signature" xmlns:mver="http://schemas.openxmlformats.org/markup-compatibility/2006" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns:mrels="http://schemas.openxmlformats.org/package/2006/relationships" xmlns:spwp="http://microsoft.com/sharepoint/webpartpages" xmlns:ex12t="http://schemas.microsoft.com/exchange/services/2006/types" xmlns:ex12m="http://schemas.microsoft.com/exchange/services/2006/messages" xmlns:pptsl="http://schemas.microsoft.com/sharepoint/soap/SlideLibrary/" xmlns:spsl="http://microsoft.com/webservices/SharePointPortalServer/PublishedLinksService" xmlns:Z="urn:schemas-microsoft-com:" xmlns:st="" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=us-ascii">
<meta name=Generator content="Microsoft Word 12 (filtered medium)">
<style>
<!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Calibri","sans-serif";
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;}
@page Section1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.Section1
{page:Section1;}
-->
</style>
<!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang=EN-US link=blue vlink=purple>
<div class=Section1>
<p class=MsoNormal align=center style='text-align:center;line-height:115%'><em><b><span
style='font-family:"Tahoma","sans-serif";font-style:normal'>State Library
Publishes Report on Social Media</span></b></em><b><i><span style='font-family:
"Tahoma","sans-serif"'><o:p></o:p></span></i></b></p>
<p class=MsoNormal style='line-height:115%'><span style='font-size:11.0pt;
line-height:115%;font-family:"Tahoma","sans-serif"'><br>
Columbia, S.C. – The South Carolina State Library has recently published
a report titled, <i>Social Media, Libraries, and Web 2.0: How American
Libraries are Using New Tools for Public Relations and to Attract New Users. </i><span
style='color:black'>The report provides quantitative and qualitative data
gathered from library staff members in the U.S. to determine how libraries are
employing a variety of Web 2.0 and social networking tools to promote library
programs and services. <o:p></o:p></span></span></p>
<p class=MsoNormal style='line-height:115%;text-autospace:none'><span
style='font-size:11.0pt;line-height:115%;font-family:"Tahoma","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:115%;text-autospace:none'><span
style='font-size:11.0pt;line-height:115%;font-family:"Tahoma","sans-serif";
color:black'>The first survey, conducted by Dr. Curtis R. Rogers,
Communications Director for the South Carolina State Library, took place
between March 14 and March 21, 2009. The initial survey was conducted to gather
data for a paper that was presented by Rogers at the 2009 German Library
Association Annual Conference in Erfurt, Germany (Deutscher Bibliothekartag </span><span
style='font-size:11.0pt;line-height:115%;font-family:"Tahoma","sans-serif";
color:blue'>http://www.bibliothekartag2009.de/</span><span style='font-size:
11.0pt;line-height:115%;font-family:"Tahoma","sans-serif";color:black'>). The
original paper with initial survey results is published online via <a
href="http://www.slideshare.net/crr29061/social-media-libraries-and-web-20-how-american-libraries-are-using-new-tools-for-public-relations-and-to-attract-new-users-second-survey-november-2009">Slideshare</a>.</span><span
style='font-size:11.0pt;line-height:115%;font-family:"Tahoma","sans-serif";
color:blue'> <o:p></o:p></span></p>
<p class=MsoNormal style='line-height:115%;text-autospace:none'><span
style='font-size:11.0pt;line-height:115%;font-family:"Tahoma","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:115%;text-autospace:none'><span
style='font-size:11.0pt;line-height:115%;font-family:"Tahoma","sans-serif";
color:black'>According to Rogers, “The data gathered by both surveys
provides a wealth of information about how libraries of all types are using social
media to promote library services and events. It was difficult to filter all
of the comments because so many library staff members had so much to say about
their successes with social media. It was also interesting to learn that many
libraries are still not employing these free tools especially in such tough
economic times.” <o:p></o:p></span></p>
<p class=MsoNormal style='line-height:115%;text-autospace:none'><span
style='font-size:11.0pt;line-height:115%;font-family:"Tahoma","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:115%;text-autospace:none'><span
style='font-size:11.0pt;line-height:115%;font-family:"Tahoma","sans-serif";
color:black'>Rogers pointed to one specific response printed in the report when
asked why social media use by libraries is so important. One respondent
stated, “Important doesn't really do it justice. Any library that is not
using Web 2.0 technology is not only hurting itself, but it is hurting the
future of ALL libraries.”<o:p></o:p></span></p>
<p class=MsoNormal style='line-height:115%;text-autospace:none'><span
style='font-size:11.0pt;line-height:115%;font-family:"Tahoma","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:115%;text-autospace:none'><span
style='font-size:11.0pt;line-height:115%;font-family:"Tahoma","sans-serif";
color:black'>To access the full report, visit <a
href="http://www.statelibrary.sc.gov/docs/social_media_survey2009.pdf">http://www.statelibrary.sc.gov/docs/social_media_survey2009.pdf</a>.
</span><span style='font-size:11.0pt;line-height:115%;font-family:"Tahoma","sans-serif"'><o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:115%'><span style='font-size:11.0pt;
line-height:115%;font-family:"Tahoma","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal align=center style='text-align:center'><i><span
style='font-size:11.0pt;font-family:"Tahoma","sans-serif"'>###<o:p></o:p></span></i></p>
<p class=MsoNormal><i><span style='font-size:11.0pt;font-family:"Tahoma","sans-serif"'><o:p> </o:p></span></i></p>
<p class=MsoNormal><b><i><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>About
the S.C. State Library<o:p></o:p></span></i></b></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
South Carolina State Library is the primary administrator of federal and state
support for the state’s libraries. The Library is a national model for innovation,
collaboration, leadership and effectiveness. The Library’s mission
is to optimize South Carolina’s investment in library and information
services. In 1969, as the result of action by the General Assembly, the State
Library Board was redesignated as the South Carolina State Library and assumed
responsibility for public library development, library service for state
institutions, service for the blind and physically handicapped, and library
service to state government agencies. Headquartered in Columbia, S.C., the
Library is funded by the state of South Carolina, by the federal government
through the Institute of Museum and Library Services, and other sources.
For more information, visit </span><a href="http://www.statelibrary.sc.gov"><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>www.statelibrary.sc.gov</span></a><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> or call
803-734-8666.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p>
</div>
</body>
</html>